Google Ad Innovations
Advertising is one of the various sources of information. But, learning and understanding the trends of advertising in Google is very essential because the type of information that ads provide is getting more varied, creative, and rapidly changing. To make advertising more useful, creative and exciting, Google introduces Ad Innovations.
Google Ad Innovations is a website where you can learn and discover the latest in Google’s marketing technologies. You can watch demos, checkout new tools and share your ideas to mold and improve the future of advertising.
Learn about the different features of Ad Innovations as discussed below:
• Product Listing Ads- These are search ads that include richer product information – including product image, price, and merchant name – without requiring additional keywords or ad text.
• Remarketing- It allows you to show ads to users who’ve previously visited your website as they browse the Web.
• Above the Fold Advertising- When you exclude the “below the fold” category in your AdWords account, ads in your Google Content Network campaign will only be eligible to appear when a placement displays your ad fully upon page-load, with no scrolling required.
• Location Extensions with Multiple Addresses- These show customers a list of nearby store locations when they’re performing local searches.
• Search Funnels- The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths.
• YouTube Video Targeting Tool- It helps you find the right YouTube videos for your ads.
• YouTube Insights for Audience- This is a tool designed to help you explore audience behavior on YouTube.
• The Ad Creation Marketplace- It helps you work with a video production company to make a professional TV or video ads quickly, easily, and affordably.
• Analytics Intelligence- It constantly monitors your website’s traffic to detect significant changes, and then automatically posts an alert when something important happens on your site.
• Click to Call Phone Extensions- This feature makes it even easier for potential customers to reach you by adding a click-to-call business phone number in ads thus driving more response.
Optimization Efforts on Google are paid off Real Time!
Website owners who want to optimize their websites have three choices: optimize on Google, MSN or Yahoo. All of these three search engines have different criteria. Therefore, the ranking of your website will depend on which search engine you use.
I’ve tried optimizing on the three and I found out that it was on Google that I got good page ranks. Google sends traffic that the two other can match even when combined. I’ve found that Google gets half of all the search engine traffic. That was the reason why I put all my efforts on Google when optimizing my web page. Google also has the reputation of giving the most relevant results which made it easier for me.
One more thing that I like about Google is the speed of updating their index. With just a few links, my web page was indexed in a week. I’ve tried Yahoo and MSN and it took a long time for my web page to be indexed on these two search engines. When a search engine updates index often, you will get more results on your search engine optimization efforts. With Google search engine, you get feedback real time.
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