Resorting to the Google Advanced Search
This tool known as the Google Advanced Search helps simplify the process of searching for certain information. The old method used to involve encoding some key words into the search box which would produce many pages of results that you would have to sieve through.
Google Advanced Search is different. It allows you to tap into the massive Google information database; just choose the Advanced Search button (found on the right side of the Google search page.) Or if you prefer, you could go to www.google.com/advanced. This gives you many options.
Either/or phrases are used when you rely on the standard Boolean AND, OR type options. (AND happens to be the default Google search option.) You can also select the language you prefer – new languages are now frequently being added.
Your next option is file type, with any type open to research. You can also restrict the search to certain Adobe or Microsoft Office Document files.
Numeric criteria is possible.
You may then search throughout the page. Or you could limit your search to the links, the body of the text, the URL or the title of the web site. If you are conducting SEO Strategy keyword research about your rivals, this proves advantageous because you can check where the most effective usage of keywords is being done by leading ranking sites.
As far as SEO strategy is concerned, search engine position is most affected by inputting keywords in the Title. Link text is next in importance, followed by body text keywords.
You could confine your search to a particular web site domain name, or perhaps just kinds of usage and sharing rights.
Safe Search is required so junk results do not crop up.
If you use the Page Specific Box, the search will be confined to pages which are like a given page, or those pages which link to a particular page.
The information resource option limits your search to very specific sources.
There are various options provided when you tap into the Google Advanced Search page. These may function independently or in tandem with others so that searches can be significantly narrowed down to manageable levels.
The Advanced Search Box makes searches easier compared to memorizing individual commands for the search boxes. In addition, the criteria can be utilized in combination.
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