How Does Google Make Money?
Google’s functionality as a search engine enabled it to conquer the world so to speak entirely through word of mouth. Satisfied users are impressed with its utility and they inevitably shared their new find to their friends and family.
From a business perspective, the company is able to generate massive revenue through advertising. Their AdWords program provides webmasters to have cost-effective and measurable advertising that is relevant to their target audience.
Meanwhile, the Adwords program has its counterpart, the AdSense program. The Adsense programs allow website masters to display relevant advertising on their sites; these publishers will have an additional revenue stream even as they enhance the overall experience of their visitors.
