Google Alert – What do I get from it?

June 3, 2007 by
Filed under: Alert 

Google Alert permits you to conduct regular queries in an automated fashion. When new content is entered into the Google Database, you will receive an email.

This allows you to stay updated about any topic you want. You give Google Alert a range of keywords for the service to use on a daily basis. For its part, Google Alert automatically informs you via email if new input comes in.

Individuals who are on the lookout for instances when their website or name are used online seem to like Google Alert a lot–they are called ‘ego searchers’.

However, the service can also be applied as a competitive intelligence tool. Using Google Alert, research-oriented information automatically crops up, making it easier for researchers.

To conduct a search, Google Alert relies on Google’s API. An individual can only conduct 5 searches daily (though Gideon Greenspan, who created Google Alert was able to secure a more comprehensive license agreement than the maximum of 1000 searches daily offered by the API).

You can optimize use of Google Alert when you adjust the search settings page so that the number of results given for every query changes. However, you should know that the total results for all queries amount to only 150. The search settings page also permits searches to be conducted automatically daily. If you tap into the ‘run now’ button, the searches are done manually.

The ‘more’ button found beside each query permits you to employ the advanced search options. A form with various advanced search features will appear when you do.

Whenever a new result is given, you will receive email from Google Alert. The button “Browse Results” permits you to check the results online. Other ways results may be checked are as RSS or HTML feeds, or through Trackback–this last is a well-known utility that will show Google Alert results on your weblog.

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